Manager, Technical Marketing

About the position

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023,  Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You Will Make An Impact 

We are looking for a Technical Marketing Manager to deepen the connection between marketing, data, product, and engineering. Reporting directly to the Senior Director of Lifecycle Marketing, you’ll own the performance and evolution of our marketing technology stack, ensure seamless CRM campaign execution, and act as a key partner to our customer engagement platform vendor. You will bring technical fluency, operational rigor, and a curiosity for innovation to help our team deliver personalized, data-driven customer experiences at scale.

In This Role You’ll Get To:

• Manage and optimize the marketing technology stack with a focus on the customer engagement platform and integrations.

• Drive workflow automation, segmentation improvements, and personalization at scale.

• Collaborate with data, product, and engineering to align business requirements with technical execution.

• Translate lifecycle marketing needs into clear technical specifications and solutions.

• Support roadmap planning and prioritization for lifecycle marketing capabilities.

• Oversee technical production and QA team for campaigns across email, SMS, push, and in-app messaging.

• Explore and pilot agentic AI and machine learning applications to optimize engagement.

• Advise leadership on martech innovation and industry trends to future-proof programs.

What We’re Looking For:

• 5–7+ years of experience in marketing technology and lifecycle marketing.

• Strong hands-on experience with Braze (or similar ESP/CEP), including advanced segmentation, Liquid/templating, and campaign orchestration.

• Proven ability to work cross-functionally with data, product, and engineering teams.

• Experience managing martech platforms, integrations, and APIs.

• Strong project management skills with tools like Jira, Asana, or Airtable.

• Excellent problem-solving and communication skills; able to translate between technical and non-technical stakeholders.

• Curiosity about agentic AI, martech innovation, and adaptive learning systems.
   

At ThredUp, your base pay is one part of your total compensation package. This role pays between $139,000 and $165,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock, ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

What We Offer:

• 4-day work week, with Fridays off

• Hybrid work environment: 3 days in the office and 1 day remote each week

• Competitive salary (we leverage market data)

• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

• Employee stock purchase plan

• Flexible PTO (take the time you need) + 13 company holidays

• Paid Sabbatical after 3 years of full time employment

• Generous paid parental leave for new mothers and fathers

• Medical, dental, vision, 401k, life and disability insurance offered

• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email disabilitysupport@ThredUp.com the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.

Place of work