ThredUp Inc

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As the owner of ThredUp\u2019s social presence, you\u2019ll drive the overall organic social strategy and social content development, develop breakthrough creative ideas that stand out, and ensure content aligns with brand and campaign goals. integrate influencer and UGC content, and oversee channel KPIs that drive engagement, audience growth, and measurable impact on customer acquisition and brand awareness, while overseeing influencer and creator programs that expand reach and drive growth. Lead and evolve ThredUp\u2019s overall social strategy \u2013 setting the vision, defining the role of each channel, and ensuring our social presence drives brand and business goals through distinctive, platform-native storytelling. Develop and maintain a social playbook that captures our strategy, tone, and creative direction, and serves as a guiding resource for cross-functional partners. Lead and manage ThredUp\u2019s influencer and creator marketing programs \u2013 partnering with external agencies and internal teams to execute campaigns, ensure alignment with integrated marketing initiatives, and drive reach, engagement, and customer growth. Partner with Creative to establish social-first creative guidelines for visuals and copy, while identifying and managing workstreams to bring new creative formats to life. Own and manage the social content calendar and overall social content development plan, ensuring alignment with integrated marketing campaigns and driving long-term channel growth. Lead social content strategy \u2013 translating campaigns into social-first ideas, identifying trends, and concepting or directing the creation of breakthrough, platform-native content. Guide the creative development and execution process end-to-end, partnering with Creative and content partners to concept, brief, and refine social ideas and assets, ensuring storytelling and execution are social-first and built to perform on-platform. Provide direction and oversight to internal and external support, ensuring high-quality execution across social and influencer programs. Integrate influencer, creator, and UGC content into the broader social and marketing ecosystem, including leveraging creator assets across owned channels to maximize impact. Own channel KPIs and reporting, driving performance optimization and growth across reach, engagement, and video views. Serve as liaison to Creative and Grow/Paid teams, ensuring organic and paid efforts complement one another (via boosting, whitelisting, spark, etc.). Lead community management strategy \u2013 ensuring timely responses to DMs, comments, and escalations, and fostering an authentic brand voice in social interactions. 6-8+ years of experience in social media, with experience in influencer or creator marketing, and a strong record of growing and managing brand channels, especially in a DTC environment. Proven ability to generate breakthrough creative ideas and own the development of social-first content strategies that drive channel growth. Deep understanding of social media platforms, trends, analytics, and best practices, with the ability to turn insights into actionable strategy. Experience developing, executing, and iterating on social-first creative concepts and integrated campaigns in collaboration with Creative, Growth, Brand, and influencer or creator partners. Strong project management skills with the ability to manage multiple workstreams, including agency and partner relationships, and deliver results in a fast-paced environment. Excellent communication and storytelling skills with the ability to shape brand voice and engage diverse audiences. Analytical mindset with experience tracking KPIs, optimizing performance, and connecting engagement to business results \u2013 with a focus on growing channels and driving measurable impact. Proactive problem solver who identifies opportunities, drives alignment, and fosters collaboration across teams and partners. Bachelor\u2019s degree in Marketing, Communications, or a related field; Master\u2019s degree or equivalent experience preferred. Competitive salary (we leverage market data). Paid Sabbatical after 3 years of full time employment. What We\u2019re Looking For. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. ","externalApply":false,"cityState":"Oakland, California","country":"United States of America","postalCode":"94607","hasPrimaryQuestionnaire":"yes","isEverGreenReq":"0","source":"WORKDAY","jobRequisitionId":"1446","standardisedCity":"Oakland","locationAccuracyLevel":"address","jobFamily":"Marketing General","externalTracking":false,"SupervisoryOrg":"Gina Martini","visibilityType":"External","longitude":"-122.2734084","hiringLastName":"","ats":"WORKDAY","isDerived":false,"latlong":{"lon":-122.2734084,"lat":37.80135},"workerSubType":"Regular Full Time","secondaryInternalQuestionnaireId":"","JobProfile":"JC112","stateCountry":"California, United States of America","jobId":"1446","updatedByOfflineProcessing":true,"refNum":"THRTHRUS","profileId":"JC112","jobUpdated":"2026-05-02T05:30:20.310Z","topic":"Intg.JobPull.GeoLocation","userType":"external","CompensationGrade":"General Compensation Package","ReplacementFor":"","titlenew":"Senior Social & Influencer Marketing Manager","primaryLocaleCategory":"Marketing","description":"

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp\u2019s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023,\u00A0 Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You Will Make An Impact:

ThredUp is seeking a strategic and highly creative Sr. Social & Influencer Marketing Manager to lead the strategy, voice, and performance of our organic social channels. As the owner of ThredUp\u2019s social presence, you\u2019ll drive the overall organic social strategy and social content development, develop breakthrough creative ideas that stand out, and ensure content aligns with brand and campaign goals. You\u2019ll bring cultural moments and trends to life through engaging, platform-specific storytelling, guide how we show up across formats (static, video, graphic, etc.), integrate influencer and UGC content, and oversee channel KPIs that drive engagement, audience growth, and measurable impact on customer acquisition and brand awareness, while overseeing influencer and creator programs that expand reach and drive growth.

In This Role You\u2019ll Get To:

• Lead and evolve ThredUp\u2019s overall social strategy \u2013 setting the vision, defining the role of each channel, and ensuring our social presence drives brand and business goals through distinctive, platform-native storytelling.
• Develop and maintain a social playbook that captures our strategy, tone, and creative direction, and serves as a guiding resource for cross-functional partners.
• Lead and manage ThredUp\u2019s influencer and creator marketing programs \u2013 partnering with external agencies and internal teams to execute campaigns, ensure alignment with integrated marketing initiatives, and drive reach, engagement, and customer growth.
• Partner with Creative to establish social-first creative guidelines for visuals and copy, while identifying and managing workstreams to bring new creative formats to life.
• Own and manage the social content calendar and overall social content development plan, ensuring alignment with integrated marketing campaigns and driving long-term channel growth.
• Lead social content strategy \u2013 translating campaigns into social-first ideas, identifying trends, and concepting or directing the creation of breakthrough, platform-native content.
• Guide the creative development and execution process end-to-end, partnering with Creative and content partners to concept, brief, and refine social ideas and assets, ensuring storytelling and execution are social-first and built to perform on-platform.
• Provide direction and oversight to internal and external support, ensuring high-quality execution across social and influencer programs.
• Integrate influencer, creator, and UGC content into the broader social and marketing ecosystem, including leveraging creator assets across owned channels to maximize impact.
• Own channel KPIs and reporting, driving performance optimization and growth across reach, engagement, and video views.
• Serve as liaison to Creative and Grow/Paid teams, ensuring organic and paid efforts complement one another (via boosting, whitelisting, spark, etc.).
• Lead community management strategy \u2013 ensuring timely responses to DMs, comments, and escalations, and fostering an authentic brand voice in social interactions.

What We\u2019re Looking For:

• \u200B6-8+ years of experience in social media, with experience in influencer or creator marketing, and a strong record of growing and managing brand channels, especially in a DTC environment.
• Proven ability to generate breakthrough creative ideas and own the development of social-first content strategies that drive channel growth.
• Deep understanding of social media platforms, trends, analytics, and best practices, with the ability to turn insights into actionable strategy.
• Experience developing, executing, and iterating on social-first creative concepts and integrated campaigns in collaboration with Creative, Growth, Brand, and influencer or creator partners.
• Strong project management skills with the ability to manage multiple workstreams, including agency and partner relationships, and deliver results in a fast-paced environment.
• Excellent communication and storytelling skills with the ability to shape brand voice and engage diverse audiences.
• Analytical mindset with experience tracking KPIs, optimizing performance, and connecting engagement to business results \u2013 with a focus on growing channels and driving measurable impact.
• Proactive problem solver who identifies opportunities, drives alignment, and fosters collaboration across teams and partners.
• Bachelor\u2019s degree in Marketing, Communications, or a related field; Master\u2019s degree or equivalent experience preferred.

At ThredUp, your base pay is one part of your total compensation package. This role pays between $138,000 and $150,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock. ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp\u2019s Employee Stock Purchase Plan. Subject to eligibility requirements, you\u2019ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

What We Offer:

• 4-day work week, with Fridays off

• Hybrid work environment: 3 days in the office and 1 day remote each week

• Competitive salary (we leverage market data)

• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

• Employee stock purchase plan

• Flexible PTO (take the time you need) + 13 company holidays

• Paid Sabbatical after 3 years of full time employment

• Generous paid parental leave for new mothers and fathers

• Medical, dental, vision, 401k, life and disability insurance offered

• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

\u00A0

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

\u00A0

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email disabilitysupport@ThredUp.com the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.

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