Senior Product Marketing Manager

About the position

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023,  Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You’ll Make An Impact: 

ThredUp is transforming the way people buy and sell secondhand fashion. As a mission-driven, high-growth company, we are passionate about inspiring a new generation of conscious consumers. We’re looking for a Senior Product Marketing manager to evolve our seller experience and drive growth during an exciting era of evolution for our brand and business. 

We are seeking a strategic Senior Product Marketing Manager to be the voice of the seller, drive quality supply growth, and bring new supply features and offerings to market — partnering closely with Product, Revenue, Merchandising, and Brand leaders. As our founding PMM, you’ll also help define how PMM supports buyer initiatives over time.

In This Role You’ll Get To:

• Work with Product to understand the end‑to‑end seller journey and funnel; identify the highest‑leverage opportunities to attract new sellers and increase repeat selling and frequency.

• Define seller segmentation, positioning, messaging, and channel strategy; codify a POV and playbook to ramp supply when needed.  

• Provide seller and marketing perspective on redesign of selling landing, educational and checkout pages to clearly communicate value props and most relevant, timely information. 

• Guide channel owners (CRM, paid, organic) to develop seller focused campaigns and lifecycle programs tied to supply goals. 

• Partner with Brand Marketing to plan seller‑first campaigns and integrate seller stories into broader brand moments.

• Partner with Product to shape product direction with clear seller oriented value props; lead naming, packaging, launch tiering, and GTM plans. 

• Support copy and creative development for lightweight concept testing. 

• Orchestrate and support cross‑functional readiness (product experience, notification strategies, measurement) to ensure a high‑quality seller experience at launch and beyond.

• Be the voice of the seller: drive qualitative and quantitative research to inform positioning, pricing/offer structure, and lifecycle strategy

• Maintain a competitive picture of supply‑side experiences; translate findings into risks, opportunities, and tests.

• Evolve existing buyer‑focused tools and frameworks to include a robust seller perspective

• Establish strong relationships and ways of working with Product, Merchandising, and Marketing; set standards for briefs, launch tiers, and measurement.

• Create frameworks and artifacts that can communicate strategic direction and build understanding and alignment around choices and tradeoffs. 

• Own and drive strategic marketing initiatives, programs and special projects to meet evolving business goals. 

What We’re Looking For: 

• 7+ years in product marketing, brand marketing, or strategic marketing within consumer marketplaces, e‑commerce, or retail with at least 3 years of PMM experience.  Supply‑side (e.g., driver/shopper/host) experience is a strong plus.

• Self-driven and resourceful: able to learn quickly, shape priorities based on high level guidance and deliver impact 

• Builder’s mindset: you’ve taken a large initiative from 0-1 and you’re excited about building a team and ways of working in a dynamic, fast-paced environment. 

• Proven ability to turn insights into positioning, messaging, and GTM that drive measurable outcomes.

• Strong comfort with analytics and ability to use data to prioritize, experiment and pivot. 

• Excellent cross‑functional influence and communication—clear narratives, crisp briefs, and effective stakeholder alignment.

At ThredUp, your base pay is one part of your total compensation package. This role pays between $150,000 and $175,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock. ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

What We Offer:

• 4-day work week, with Fridays off

• Hybrid work environment: 3 days in the office and 1 day remote each week

• Competitive salary (we leverage market data)

• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

• Employee stock purchase plan

• Flexible PTO (take the time you need) + 13 company holidays

• Paid Sabbatical after 3 years of full time employment

• Generous paid parental leave for new mothers and fathers

• Medical, dental, vision, 401k, life and disability insurance offered

• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email disabilitysupport@ThredUp.com the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.

Place of work