Growth Marketing Associate

About the position

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023,  Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You Will Make An Impact:

ThredUp is seeking a talented Growth Marketing Associate to join our Growth Marketing team as we continue to scale customer acquisition through paid social channels. The ideal candidate will bring hands-on experience with Meta (Facebook/Instagram) campaigns.

This person is analytical, detail-oriented, creative, and thrives in a performance-driven environment. They are a critical thinker who loves experimenting with new strategies, optimizing campaigns, and driving measurable results. They have a passion for the secondhand space, sustainability, and using marketing as a lever for positive impact. Their input will help shape key business decisions and their efforts will drive new customer acquisition and shape the strategy of the growth function at ThredUp.

Success in this role requires creativity, strategic thinking, and close collaboration across teams. This role is highly cross-functional, working with Creative, Product, Analytics, and Finance teams to develop integrated campaigns that resonate with customers and drive growth.

In This Role You’ll Get To:

• Plan, execute, and manage large-scale paid social campaigns on Meta with a focus on driving customer acquisition.

• Develop and implement test-and-learn strategies, including A/B testing creative, targeting, and messaging to improve campaign efficiency.

• Optimize paid social campaigns daily through bid, budget, audience, and creative refinements to hit performance KPIs.

• Analyze campaign performance data to extract actionable insights, build comprehensive reports, and make strategic recommendations around best practices and key learnings to optimize channel performance.

• Leverage expertise in Meta Product Catalog Ads to drive efficient conversion (bonus: experience managing campaigns that feature large SKU assortments or complex e-commerce catalogs).

• Explore and expand into additional paid social channels like Pinterest and TikTok to diversify acquisition efforts.

• Collaborate cross-functionally with Creative, Analytics, Product, Engineering, and Finance teams to ensure campaign alignment and integration.

• Work closely with platform partners to stay up-to-date on emerging trends, features, and optimization strategies across social platforms.

• Analyze performance data and synthesize insights to inform growth strategies, creative direction, and channel scaling.

• Participate in broader growth marketing initiatives and contribute strategic recommendations for continuous improvement across paid media channels.

What We’re Looking For:

• 2+ years of hands-on work experience with managing Meta (Facebook/Instagram) paid social campaigns

• 2+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields

• Familiarity with Pinterest and TikTok paid social platforms is a plus

• Versatile and able to work in a fast-paced environment

• Strong written and verbal communication skills

• Strong analytical skills with the ability to interpret data and make strategic, data-backed decisions

• Deep experience with A/B testing frameworks and an enthusiasm for experimentation

• Self-starter with a proactive and resourceful mindset, comfortable with both strategic planning and tactical execution.

• Strong creative intuition and ability to work with creative teams to develop effective assets.

• BA/BS degree in Marketing, Business, Analytics, or related quantitative fields.

At ThredUp, your base pay is one part of your total compensation package. This role pays between $82,000 and $98,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock. ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

What We Offer:

• 4-day work week, with Fridays off

• Hybrid work environment: 3 days in the office and 1 day remote each week

• Competitive salary (we leverage market data)

• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

• Employee stock purchase plan

• Flexible PTO (take the time you need) + 13 company holidays

• Paid Sabbatical after 3 years of full time employment

• Generous paid parental leave for new mothers and fathers

• Medical, dental, vision, 401k, life and disability insurance offered

• We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email disabilitysupport@ThredUp.com the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.

Place of work